Demand generation, sales enablement, and go-to-market strategy for B2B companies in the US and LATAM
125+ dealer network on disconnected processes. Zero structured dealer enablement. Sales teams lacked visibility.
Demand generation playbooks, sales funnels, dealer training. Integrated marketing data with sales pipeline for real-time visibility.
125% dealer adoption. $18M incremental eCommerce revenue Year 1. Structured sales process replicated across Americas.
"Madeline rebuilt how we think about dealer enablement. She understood the full sales cycle and operationalized it. Our team went from fragmented to aligned in months."
— GTM Expert, Caterpillar
Led regional digital strategy & creative operations across 12+ countries. Unified messaging, scaled content systems, and improved campaign performance.
Rebuilt the digital sales engine for global dealers. Improved funnels, eCommerce content, and digital adoption across dealer networks.
Built core positioning, value proposition, and messaging architecture for an AI-semantic intelligence platform.
Designed AI-ready content frameworks enabling LLMs to interpret organizational knowledge accurately and consistently.
ABM strategy, funnel architecture, lead qualification systems, and campaign orchestration. I build the engine that fills your pipeline.
Sales playbooks, buyer journey mapping, competitive intel, training programs. Your team closes faster when they have the right tools.
Go-to-market positioning, channel strategy, dealer/partner enablement, market entry. From planning to execution.
"Madeline was an outstanding member of my team. She managed digital marketing, social media, PR, design, and major events with exceptional reliability and organization."
"Madeline demonstrated exceptional creativity, strategic prioritization, and leadership. Her work contributed to a 20% increase in incremental eCommerce sales and elevated partner engagement."
"She delivered outstanding work across B2B events and digital communications. A highly dependable professional with exceptional attention to detail."
"One of the most extraordinary marketing professionals I've worked with. Her campaigns, communication materials and events always excelled thanks to her talent."
"Madeline is resourceful, efficient, and exceptionally talented. She builds and deploys digital experiences with accuracy, speed, and impact."
Rebuilt dealer sales processes across 125+ dealers. Demand gen playbooks, sales funnel architecture, team training.
Led demand gen and partner enablement across 16+ LATAM markets. Bilingual operations, channel strategy, localized positioning.
Building social media presence and marketing systems for B2B hospitality distributor. Parallel consulting practice scaling.