I turn complex digital chaos into clear, AI-ready growth.
18+ years leading marketing and eCommerce for brands like Sony Electronics, Caterpillar, and AI startups. I help teams build marketing systems that are measurable, scalable, and actually move the business forward.
No fluff, no jargon — just clear strategy, execution, and accountability.
I help your marketing do what it’s supposed to do: grow the business.
Your challenge is rarely “no tools” or “no content”. It’s no clear strategy, no narrative, and no system. That’s where I come in.
Get crystal clear on who you serve, why you’re different, and how you win in your category.
- Positioning & value proposition
- Messaging architecture
- Go-to-market planning
Build marketing systems that generate pipeline and revenue, not just impressions.
- Content & SEO (incl. semantic / AI search)
- B2B/B2B2C funnels & campaigns
- Landing pages & email flows
Make your brand legible to both humans and large language models so you don’t get left behind.
- AI-ready messaging & taxonomy
- Content structures for LLMs
- AI-assisted workflows for your team
Workshops, trainings & live sessions.
A snapshot of real sessions I’ve led for Caterpillar and enterprise teams across the Americas.
End-to-end event production, creative assets & operations.
One of the largest industry events I coordinated for Sony Latin America, covering creative design, event branding, logistics, partner coordination, and on-site execution at the NAB Show in Las Vegas.
Case Studies
A selection of real-world projects across enterprise, AI, B2B, and global brand marketing.
Sony Electronics (LATAM)
Led regional digital strategy & creative operations across 12+ countries. Unified messaging, scaled content systems, and improved campaign performance.
- +415% regional engagement
- 35% faster campaign production
- Unified brand direction across LATAM
Caterpillar (NA & LATAM)
Rebuilt the digital sales engine for global dealers. Improved funnels, eCommerce content, and digital adoption.
- +125% dealer platform adoption
- 300+ teams trained
- Improved lead conversion and journeys
IS4.ai (AI Startup)
Built core positioning, value proposition, and messaging architecture for an AI-semantic intelligence platform.
- 73% faster enterprise search in pilot
- Clearer GTM storytelling for sales
- End-to-end brand & narrative system
Semantic AI Systems
Designed AI-ready content frameworks enabling LLMs to interpret organizational knowledge accurately.
- 80% faster information discovery
- Higher LLM consistency & accuracy
- Entity & taxonomy modeling
Testimonials
What leaders and colleagues say about working with Madeline.
“Madeline was an outstanding member of my team at Sony. She managed digital marketing, social media, PR, design, and major events with exceptional reliability and organization.”
“Madeline demonstrated exceptional creativity, strategic prioritization, and leadership. Her work contributed to a 20% increase in incremental eCommerce sales and elevated partner engagement.”
“She delivered outstanding work across B2B events and digital communications. A highly dependable professional with exceptional attention to detail.”
“One of the most extraordinary marketing professionals I’ve worked with. Her campaigns, communication materials and events always excelled thanks to her talent.”
“Madeline is resourceful, efficient, and exceptionally talented. She builds and deploys digital experiences with accuracy, speed, and impact.”
Ready to make your marketing work like it should?
Tell me where you are now, where you want to go, and what’s blocking you. I’ll tell you honestly if I can help, and how.
Direct email
your-email@domain.com
Languages
English & Spanish (Español)
Ideal clients
B2B, B2B2C, AI & tech, and enterprise teams serious about growth.